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mschf x mercedes-amg | not for automotive use

MSCHF is finally opening its garage door. For the first time since its founding in 2019, the Brooklyn-based art collective is inviting the public into its Greenpoint studio for Not For Automotive Use, a three-day design presentation in collaboration with Mercedes-AMG, as part of NYCxDesign Week 2025. On view from May 15-17, the show reimagines high-performance car parts as furniture, lighting, and objects that are very much not road-ready.

The project is exactly what you’d expect from MSCHF — or perhaps exactly what you wouldn’t. Known for its provocation-laced, pop culture-savvy interventions, the collective turns AMG’s luxury components into sculptural domestic objects: a waste basket, an ergonomic chair, a standing lamp. It’s a direct homage to Italy’s Radical Design movement of the 1960s, with nods to Milanese designer Achille Castiglioni’s penchant for repurposing tractor and bicycle seats as home furnishings.

But this isn’t just design for shock value. The pieces are all custom-made and available by limited, made-to-order release. Although it might sound contradictory, the collaboration matches AMG’s immaculate engineering with MSCHF’s ungoverned sense of humour. “We made… a chair,” the press release deadpans.

The accompanying campaign, starring American YouTuber Casey Neistat, plays out with the same satyrical note. Directed by Shadrinsky and shot by Kyle Berger, it follows Neistat awkwardly hauling the furniture — loosely strapped to his Mercedes, stuck in traffic, trailed by paparazzi — turning the city into a kind of absurd showroom on wheels.

Also launching during the presentation is MSCHF’s merch capsule inspired by everything you would find in a car. From workwear pieces and accessories featuring scans of original AMG parts, the capsule also includes a custom air freshener (in the shape of an apple tree) which quietly references AMG’s birthplace, Affalterbach — literally “apple tree on the brook” in Old German.

The garage-turned-gallery will be open to the public from May 15 to 17 (12–5PM). Find out more here.

photography. Kyle Berger
words. Gennaro Costanzo