
H&M Studio is turning up the temperature with a swimwear capsule that leans more towards wearable art than your average beachwear. Landing on 5 June, the Pre-Summer 2025 collection is all about striking silhouettes, unexpected details, and a self-assured energy that’s stitched into every seam.
Imagine slipping into a golden one-piece that catches the light and turns heads, its high neck and criss-cross back giving off serious goddess energy. Then there’s the asymmetric black one-shoulder number: clean, twisted lines offering up subtle drama with every movement. Or the silver halterneck bikini, structured and luminous, engineered to reflect every glint of summer.
And it doesn’t stop at the swimwear. Accessories bring their own sculptural charge — oversized black sunglasses with a silver flash, gallery-worthy earrings with bold forms, a black sarong punctuated with metallic details, and a golden knit cover-up that drapes low at the hips for a little shimmer and sway.
Kathrin Deutsch, one of the designers behind the collection, calls the vibe “sharp, glamorous and a bit unexpected.” She’s not wrong. These pieces have a sculptural quality — ruching and cut-outs that draw the eye, corsetry that flatters and shapes, and a sophistication that feels both modern and timeless. It’s swimwear for those who want to make an entrance, whether you’re on the poolside or just dreaming of your next getaway.
The H&M Studio pre-summer capsule will be available in selected stores and at H&M.com from 5 June.
photography. H&M
words. Gennaro Costanzo